The Moran Group Blog

Welcome to The Moran Group's blog where we feature industry news, marketing strategy tips, and best practices.

Blog Hero Image

SEO Content Strategy Tips

When it comes to organic rankings and traffic, a successful content strategy is important. See how content drove increased impressions, clicks, and traffic in our SEO content case study!
Blog Hero Image

Are you ready for Google Analytics 4?

Are you ready to switch from Google’s Universal Analytics to Google Analytics 4? Read this post to find out what's coming and what the switch means for your web traffic analytics.
Blog Hero Image

Marketing Strategies to Increase Patient Bookings

Finding new patients doesn't have to be difficult. Learn how to increase your patient bookings with these effective marketing strategies from The Moran Group.
Blog Hero Image

How America Listens

Nielsen released their 2022 Audio Today research. In this blog post, The Moran Group's expert Media team shares insights from this research and what it means for your marketing strategy.
Blog Hero Image

Get More Action Out of Your CTAs

A CTA, or Call To Action, is one of the most important aspects of UI/UX in marketing. Read on to learn how small changes to your CTAs can lead to big results.
Blog Hero Image

Higher Education Trends In 2022 And Beyond

The events of recent years have caused us all to rethink marketing and communication strategies with our audiences. Read on to see a few trends The Moran Group has identified to help build Higher Education marketing strategies moving forward.
Blog Hero Image

The Netflix Evolution

Netflix has chosen Microsoft to help add advertising to its platform in early 2023 giving businesses access to the top-rated streaming platform and its large audience.
Blog Hero Image

Facebook Changes in 2022

Learn more about the major changes Facebook has made so far in 2022 and how those changes can affect your business’s social media presence. 
Blog Hero Image

Top Takeaways from Google Marketing Live

In the latest installation of Marketing Live, Google announced new features for advertisers on the ads platform. Read on to learn about our top takeaways from the 2022 edition of Google’s Marketing Livestream.
Blog Hero Image

Why Coupon Merchandising Is Important + 3 Effective Ways To Add Them To Your Marketing Strategy

With the cost of goods steadily increasing, customers are continuously looking for ways to maximize savings. While providing discounts to your goods or services may delay profitable sales, it can have long-term benefits to better help your business.
Blog Hero Image

Utilizing YouTube Shorts to Boost Engagement

YouTube shorts are a great way to build engagement and attract new customers. Utilizing short-form content under 60 seconds, quickly grab attention and inform your viewers of new products, services, and special offers.
Blog Hero Image

What We Learned from Google's Dealer Guidebook Case Studies

Learn how to apply the principles in Google's Dealer Guidebook with real-world case studies from our team at the Moran Group. Our experts will show you how to improve your digital marketing strategy today.
Blog Hero Image

In Case You Didn’t Know, It’s An Election Year! Planning Ahead for Political Preempts

It's political season and that means air time will be a hot commodity in most markets for the remainder of 2022. Our media team shares info and tips to help you navigate the waters and get the most from your media dollar.
Blog Hero Image

Does Yelp Hate Car Dealers?

If you’re a car dealer who is focused on growing online reviews, you may have found it fairly easy to increase review volume on Facebook or Google. There are a number of tools and strategies for growing review volume that require little to no effort on your part. However, you may have noticed that growing reviews on Yelp is more difficult. Have you ever noticed that some reviews are hidden away in a hard-to-find “Not Recommended” section? ‍
Blog Hero Image

How To Turn Great Ideas Into Successful Ad Campaigns

In this blog post, we examine 4 simple principles that can help you turn your next great idea into your next successful advertising campaign. Read on to learn more.
Blog Hero Image

Where Are My Site Visitors?

Google Analytics is a reliable source of data and truth for your site traffic. However, if what you're looking for is granular location data, you should be aware of Google Analytics' limitations.
Blog Hero Image

How The Moran Group Can Help You Find The Perfect Radio Influencer

Reach new customers and build brand recall with effective radio influencer campaigns.
Blog Hero Image

Generate More Used Car Leads with these VDP Best Practices

In light of recent year's events, online shopping has, without a doubt, become more of the status quo. Dealers should be sure to include the necessary details on each and every used vehicle details page, or VDP, to ensure a quality user experience. Listed below are three key practices to follow in order to increase leads and conversions and improve one's overall automotive digital marketing presence.
Blog Hero Image

What To Consider Before Bidding On Competitors' Brand Names

Targeting competitor brand keywords, also known as 'brand squatting' or competitive conquesting, may get consumers searching for your competition to notice your products or services. Read more to learn the advantages of this tactic and what to consider before getting started.
Blog Hero Image

How to Maximize Google’s New Vehicle Listing Ads

You now have a new tool to reach highly qualified local car shoppers, similar to shopping ads already familiar to online consumers. Read more as our team reviews how VLAs work, tips on maximizing performance to drive more vehicle sales, and initial results from the pilot program.
Blog Hero Image

How We Turned 54 Monthly Conversions Into 277 In Less Than A Year

With urgent care locations popping up on every corner, competition has become high for the Healthcare Industry. Read more about how we achieved exponential lead growth cost/conversion savings for this group of urgent care clinics.
Blog Hero Image

Gen Z and Higher Education Marketing

As Gen Z continues to move into the higher education arena it's important to make sure you are advertising to them where they spend their time. Read more to learn about how to tailor your higher education marketing toward Gen Z.
Blog Hero Image

CTV and Performance Advertising

Connected TV, often referred to as CTV, is a television device that is set up to stream long-form video content via the Internet. Along with the massive reach that TV is privy to, CTV allows advertisers to track users and tie back specific purchases or conversions to an ad. Learn more about the benefits of CTV and the impact on your marketing strategy.
Blog Hero Image

4 Ways to Increase Vehicle Acquisitions

It's no secret that the past couple of years have been challenging for the automotive industry. With fewer new car sales, dealers are taking in fewer trade-ins, and with historically high prices at auction, many are finding that it is not a profitable route to acquiring used inventory. Here are a few, perhaps overlooked, ways you can increase your vehicle acquisitions.‍
Blog Hero Image

The Truth About Tubi

With streaming viewership (and the number of streaming platforms) at an all time high, knowing about the different platforms and their audiences is crucial for advertising. Read more to learn about one of the most popular streaming platforms, Tubi TV.
Blog Hero Image

Performance Max Drives Leads For GMC Dealer

Google introduced Performance Max at their 2021 Marketing Livestream event as a multi-channel, automated campaign designed to complement keyword-based paid search. While this may sound similar to campaign types launched in the past, such as Smart campaigns or Local campaigns, Performance Max stands out. Check out these insights from The Moran Group.
Blog Hero Image

Is Your Business TikTok Ready?

You've probably noticed that TikTok is everywhere! With 100M+ US monthly active users, you should probably be there, too. In this post, The Moran Group's digital experts share critical TikTok insights to help your business get the most from TikTok.
Blog Hero Image

Get the Most Out of Your SRPs and VDPs with Simple Call-To-Action Changes

One goal of a dealership’s Search Results page and Vehicle Description page is to generate leads from their online customers. Read more to see performance results from simple changes you can make to your website today.
Blog Hero Image

TikTok Ads: A Success Story

TikTok has established itself as a major player in not only the social media landscape but in online video sharing and entertainment. Learn more about how The Moran Group effectively used TikTok to increase overall student enrollment at a Community College in Texas.
Blog Hero Image

As the End of Cookies Approaches, What's Next?

The Moran Group's Digital Director, Collin Middleton, provides updates on the end of Google's cookie support and gives us a glimpse of what Google's future holds for online marketing.
Blog Hero Image

5 Quick Website Fixes That Improve Conversions and User Experience Significantly

The success of digital marketing begins and ends with the user. Understanding your customer journey and website flow can be crucial to your online success. Read about some guidelines that can help the way businesses interact online with their new users.
Blog Hero Image

5 Ways An App Can Benefit Your Business

Have you ever thought about how an app could benefit your business? The digital team at Moran Group Advertising is here to help show you how an app could help benefit your business. Read more to see what opportunities your business could be missing!
Blog Hero Image

4 Reasons to Include Cable TV in Your Media Strategy

Advertising on cable television has many advantages for advertisers and can be a very promising choice for maximizing ad budgets. Let’s take a look at some of the main reasons to consider cable television advertising.
Blog Hero Image

How to Advertise Effectively on Broadcast Linear TV

The Moran Group has a team of experienced Media Buyers with over 70 years of combined media buying experience in markets throughout the country. Our buyers can maximize your budget beyond your imagination!‍
Blog Hero Image

Reach Hispanic Consumers Through Paid Search With Moran Group Advertising

Looking to create Spanish paid search campaigns for customers in the U.S? Moran Group Advertising can help. Read along for three of the best practices we recommend when looking to expand your reach to Hispanic customers.
Blog Hero Image

The Moran Group Leverages Technology To Add Benefits for Employees

The Moran Group embraces a “work from home” culture to attract top talent and add flexibility to one of Louisiana’s largest advertising and digital marketing agencies. The Moran Group is growing and diversifying its business by leveraging technology to invest in what it believes to be the heart and soul of the organization: its people.
Blog Hero Image

Traffic is Back. So is In-Car Audio Listening

As more businesses and schools reopen, and many people are being vaccinated against Covid-19, traffic has returned to the roads at near pre-pandemic levels. This is a great opportunity to reach your target prospects with radio and digital audio advertising. The Moran Group’s Media team can help your business achieve your marketing goals with a smart, cost-efficient media strategy.
Blog Hero Image

Leveraging Unique Video Content

Leveraging great video content is essential to stay competitive in the digital world. Understanding unique ways to inject video content into your marketing campaign can provide a significant boost in brand recognition, ROI on marketing campaigns and bring more customers to your business. Read more to see insights on how The Moran Group can help you get the most from your marketing campaigns.
Blog Hero Image

Which Video Platform Is Better For Your Marketing Strategy?

Leran the benefits of Digital Video and Linear TV from The Moran Group's seasoned media experts. Which platform is right for your marketing goals?
Blog Hero Image

How to Build SEO Value with Your Blog from the Moran Group Advertising

Looking for tactics to optimize the SEO value of your website’s blog? The SEO team at The Moran Group Advertising is here to help you create a strategic blog plan for your business. Read more to learn how to get the most out of your blog to better reach your business goals.
Blog Hero Image

Marketing to Gen Z

Use these 6 tips and guiding principles when developing your marketing strategies for your next Gen Z-focused advertising campaign. The Moran Group’s creative team can help your campaign achieve your marketing goals for this new generation. Read more to learn how to develop better Gen Z marketing strategies in your campaigns.
Blog Hero Image

Creative Best Practices - 10 Tips for Better Creative

Use these 10 tips and guiding principles when developing creative and messaging strategies for your next advertising campaign. The Moran Group’s creative team can help your campaign achieve its marketing goals. Read more to learn how to create better creative in the digital advertising space.
Blog Hero Image

5 Google My Business Features You May Not Know About - From The Moran Group Advertising 

Google My Business is a great, free resource to local and small businesses. We’re here to call out five features you may not be familiar with and walk you through how to add them. See the step-by-step guide in The Moran Group's blog!
Blog Hero Image

Google’s 2021 Dealer Guidebook and 4 Key Takeaways

Google released its Automotive Guidebook 2.5 over the weekend. Here’s what you need to know: Shoppers Expect More, Bring Your Inventory to the Forefront, Match Your Measurement to Selling Cars and Move Into the World of Automation, and Prioritize Video.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 9/20

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 8/31

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 8/10

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

Best Practices for Political Advertising in 2020

This article discusses the current political advertising climate and key trends for the 2020 election. See how you can get the competitive advantage.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 7/20

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 6/1

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

Is White Labeling Right for My Agency?

White labeling is an attractive option due to its flexibility and scalability. Outsourcing tasks like content creation allows agencies to focus on what they do best, recruit the best talent for each project, and support their clients' growth.
Blog Hero Image

Increasing New Patient Leads in the Hospice and Nursing Home Industries

Healthcare service providers can tap into the power of online campaigns to generate new leads.
Blog Hero Image

How Media Consumption Has Changed With COVID-19

How media consumption has changed with COVID-19. Let’s break down the data across different demographics.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 5/11

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

The Small Business’s Guide to Social Media During the Coronavirus

Small businesses are facing a multitude of challenges in the wake of coronavirus. One of those challenges is having to scrape existing social media strategies and quickly switch gears. In this guide, we walkthrough communicating changes to your followers, as well as appropriate tone and content.
Blog Hero Image

Put A Primetime Spotlight On Used Car Sales

The first quarter is big for used car sales. To align your dealership with this seasonal trend The Moran Group has put together marketing best practices to ensure your dealership is taking full advantage of used car shopper interest.
Blog Hero Image

Put the WIN Back In Winter With An Email Campaign Geared For Service

Timely, targeted, service email campaigns can help you stock up on pre-owned inventory and deliver your customer base with the services they need all in one.
Blog Hero Image

What Is Lurking Below Your Website Surface?

We have plenty to consider when maintaining our websites and we often focus on the “surface” of our website first, including visual aspects, content, navigation, etc. However, we forget to look at the “underwater” aspect of the site.
Blog Hero Image

What Is A Google Premier Partner And What Does It Mean For Your Business?

Every business owner is looking to generate more revenue, more leads and more return on their marketing investment. With so many vendors and partners to consider, how does one decide where to start the vetting process? Read this blog post by The Moran Group to learn more.
Blog Hero Image

Facebook Marketplace Underutilized By Dealerships

Facebook currently has over 2.27 billion monthly active users across the globe. If you sell pre-owned cars, this could be a massive new channel for your business, reaching a previously underserved segment of the market.
Blog Hero Image

Microsoft and Verizon Media Partnership

Microsoft announced their search network, Bing Ads, will be the exclusive platform to serve and manage search ads for the Oath Ads Platforms (formerly known as Gemini), a subsidiary of Verizon Media.
Connect With Us
Facebook | The Moran GroupInstagram | The Moran GroupLinkedIn | The Moran GroupTwitter | The Moran Group