The Moran Group Blog

Welcome to The Moran Group's blog where we feature industry news, marketing strategy tips, and best practices.

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Google’s 2021 Dealer Guidebook and 4 Key Takeaways

Google released its Automotive Guidebook 2.5 over the weekend. Here’s what you need to know: Shoppers Expect More, Bring Your Inventory to the Forefront, Match Your Measurement to Selling Cars and Move Into the World of Automation, and Prioritize Video.
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State of Automotive & Consumer Behaviors, week of 8/31

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
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State of Automotive & Consumer Behaviors, week of 8/10

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
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Best Practices for Political Advertising in 2020

This article discusses the current political advertising climate and key trends for the 2020 election. See how you can get the competitive advantage.
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State of Automotive & Consumer Behaviors, week of 7/20

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
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State of Automotive & Consumer Behaviors, week of 6/1

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
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Is White Labeling Right for My Agency?

White labeling is an attractive option due to its flexibility and scalability. Outsourcing tasks like content creation allows agencies to focus on what they do best, recruit the best talent for each project, and support their clients' growth.
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State of Automotive & Consumer Behaviors, week of 5/11

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
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The Small Business’s Guide to Social Media During the Coronavirus

Small businesses are facing a multitude of challenges in the wake of coronavirus. One of those challenges is having to scrape existing social media strategies and quickly switch gears. In this guide, we walkthrough communicating changes to your followers, as well as appropriate tone and content.
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Increasing New Patient Leads in the Hospice and Nursing Home Industries

Healthcare service providers can tap into the power of online campaigns to generate new leads.
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How Media Consumption Has Changed With COVID-19

How media consumption has changed with COVID-19. Let’s break down the data across different demographics.
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Put A Primetime Spotlight On Used Car Sales

The first quarter is big for used car sales. To align your dealership with this seasonal trend The Moran Group has put together marketing best practices to ensure your dealership is taking full advantage of used car shopper interest.
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Microsoft and Verizon Media Partnership

Microsoft announced their search network, Bing Ads, will be the exclusive platform to serve and manage search ads for the Oath Ads Platforms (formerly known as Gemini), a subsidiary of Verizon Media.
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Put the WIN Back In Winter With An Email Campaign Geared For Service

Timely, targeted, service email campaigns can help you stock up on pre-owned inventory and deliver your customer base with the services they need all in one.
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Facebook Marketplace Underutilized By Dealerships

Facebook currently has over 2.27 billion monthly active users across the globe. If you sell pre-owned cars, this could be a massive new channel for your business, reaching a previously underserved segment of the market.
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