Recently a client asked how much average position matters in Search Engine Marketing (SEM) campaigns. The short answer is “A LOT,” but we, of course, want to provide more detail on why SEM average position is important.
Now that we’ve covered possible campaign launch questions, we will cover some Google Analytics management best practices to ensure your organization is ready for campaign evaluation.
Recently while performing a Google Analytics accounts audit, we stumbled upon an interesting observation. The VDPs on this client’s site showed bounce rates that were over 10% below the site average.
Last week Google added “Reviews from the Web,” giving your reviews from other sources (in addition to Google Reviews) prominent placement in the knowledge panel and in mobile results.
The Moran Group was in the news once again – this time highlighting our partnership with Autobytel – powered by Autoweb.
...with a 5.0 average rating! In a busy dealership with lots of priorities, it can be difficult to focus on generating more reviews. However, with competition getting more competitive, the importance to focus on online reputation became a priority at this dealership.
As most businesses know, online business reviews are extremely important to potential customers. If your dealership has no reviews or negative reviews online, it could be impacting your in-store traffic and sales.
Recently, my colleague Erica LeSaicherre and I attended Google’s Second Annual Automotive Roundtable. During the event, Google discussed upcoming releases as well as listened to advertisers’ feedback on their host of online tools.
Since Google’s global release of its new Gmail ad format in September of 2015, you’ve probably starting seeing collapsed ads formatted like emails at the top of your Gmail inbox that expand into a larger, image-based ads when clicked.
As you’ve probably noticed on our blog, we put a lot of thought into improving every aspect of a site’s visibility. Whether it’s improving social media presence, leveraging predictable moments, or breaking down schema markups, we’ve thought through every tangible way to improve user experience for our clients.
gTLD = generic top level domains. And although we’re all familiar with TLDs like .com and .net, when .cars, .car, and .auto were released recently the new generic TLDs gave dealerships more options in the domain arena.
Social Media. It’s a term that tends to bring up images of hipster teens, funny cats, and general chaos. However, in today’s technologically inclined social climate, social media can not be viewed as a young person’s trend.
Most are aware in today’s hyper connected world that the transformative force of the internet will have implications for a host of industries. There has likewise been a transformation of how people shop for automobiles.
Bots Don’t Buy Cars. But almost a quarter of online video ads and 11% of display ads are being viewed by bots, not humans according to Reuters. That means a quarter of your advertising spend could be a complete waste. Would you throw away 25% of your budget in any other area? So how do you know you’re getting what you pay for when advertising your car dealership?