4 Reasons to Include Cable TV in Your Media Strategy
Advertising on cable television has many advantages for advertisers and can be a very promising choice for maximizing ad budgets. Let’s take a look at some of the main reasons to consider cable television advertising.
How to Advertise Effectively on Broadcast Linear TV
The Moran Group has a team of experienced Media Buyers with over 70 years of combined media buying experience in markets throughout the country. Our buyers can maximize your budget beyond your imagination!
The Moran Group Leverages Technology To Add Benefits for Employees
The Moran Group embraces a “work from home” culture to attract top talent and add flexibility to one of Louisiana’s largest advertising and digital marketing agencies. The Moran Group is growing and diversifying its business by leveraging technology to invest in what it believes to be the heart and soul of the organization: its people.
Traffic is Back. So is In-Car Audio Listening
As more businesses and schools reopen, and many people are being vaccinated against Covid-19, traffic has returned to the roads at near pre-pandemic levels. This is a great opportunity to reach your target prospects with radio and digital audio advertising. The Moran Group’s Media team can help your business achieve your marketing goals with a smart, cost-efficient media strategy.
Leveraging Unique Video Content
Leveraging great video content is essential to stay competitive in the digital world. Understanding unique ways to inject video content into your marketing campaign can provide a significant boost in brand recognition, ROI on marketing campaigns and bring more customers to your business. Read more to see insights on how The Moran Group can help you get the most from your marketing campaigns.
Marketing to Gen Z
Use these 6 tips and guiding principles when developing your marketing strategies for your next Gen Z-focused advertising campaign. The Moran Group’s creative team can help your campaign achieve your marketing goals for this new generation. Read more to learn how to develop better Gen Z marketing strategies in your campaigns.
Creative Best Practices - 10 Tips for Better Creative
Use these 10 tips and guiding principles when developing creative and messaging strategies for your next advertising campaign. The Moran Group’s creative team can help your campaign achieve its marketing goals. Read more to learn how to create better creative in the digital advertising space.
Google’s 2021 Dealer Guidebook and 4 Key Takeaways
Google released its Automotive Guidebook 2.5 over the weekend. Here’s what you need to know: Shoppers Expect More, Bring Your Inventory to the Forefront, Match Your Measurement to Selling Cars and Move Into the World of Automation, and Prioritize Video.
Is White Labeling Right for My Agency?
White labeling is an attractive option due to its flexibility and scalability. Outsourcing tasks like content creation allows agencies to focus on what they do best, recruit the best talent for each project, and support their clients' growth.
The Small Business’s Guide to Social Media During the Coronavirus
Small businesses are facing a multitude of challenges in the wake of coronavirus. One of those challenges is having to scrape existing social media strategies and quickly switch gears. In this guide, we walkthrough communicating changes to your followers, as well as appropriate tone and content.
Put A Primetime Spotlight On Used Car Sales
The first quarter is big for used car sales. To align your dealership with this seasonal trend The Moran Group has put together marketing best practices to ensure your dealership is taking full advantage of used car shopper interest.
Microsoft and Verizon Media Partnership
Microsoft announced their search network, Bing Ads, will be the exclusive platform to serve and manage search ads for the Oath Ads Platforms (formerly known as Gemini), a subsidiary of Verizon Media.
Facebook Marketplace Underutilized By Dealerships
Facebook currently has over 2.27 billion monthly active users across the globe. If you sell pre-owned cars, this could be a massive new channel for your business, reaching a previously underserved segment of the market.