Leveraging the Problem-Solution Model in Your Messaging Strategy
This post provides practical steps to leverage the Problem-Solution model in marketing, including audience research, crafting problem-centric messaging, highlighting your solution, showcasing benefits and features, sharing success stories, and concluding with a strong call to action.
Top Digital Marketing Trends Reshaping the Healthcare Industry
As patients increasingly rely on the internet for information and solutions, digital marketing within the healthcare field has emerged as an indispensable means of reaching, engaging, and retaining patients. Learn more about the trends reshaping the healthcare industry.
Automotive Lead Trends and How to Adapt
This article provides valuable insights into current lead trends in the automotive industry and offers strategies on how businesses can adapt to these trends effectively.
4 Ways to Use Psychology to Influence Consumer Behavior
In the world of marketing, creating compelling content that resonates with customers is essential for driving conversions and making sales. In this blog post, we will explore the principles of psychology that can be applied throughout each stage of marketing to create persuasive content and form long-lasting customer relationships.
Performance Max Deep Dive
Performance Max is a new automated, multi-channel campaign type. Since its introduction, many advertisers have been divided on the topic. To better understand the impact these campaigns can have, it is important to understand what they are and what makes them powerful.
Industry News Round-up
There is an overwhelming amount of industry news to try to stay on top of with how the advertising industry is constantly evolving and adapting to changes. We at The Moran Group rounded up a few of the most recent news articles we think you should know about and give you the highlights.
Holiday Shopping Outlook
With consumers looking to snag holiday gifts before prices rise, shoppers are planning to start their holiday shopping even earlier this year. Read more about holiday search trends in this insightful post written by The Moran Group's Digital experts.
Are you ready for Google Analytics 4?
Are you ready to switch from Google’s Universal Analytics to Google Analytics 4? Read this post to find out what's coming and what the switch means for your web traffic analytics.
Localizing Your Social Media Presence
Localizing your web presence is one way to show your audience you are committed to providing good, useful content while also helping boost engagement. In this blog post, learn more about social media localization and 4 easy ways to get started today.
How America Listens
Nielsen released their 2022 Audio Today research. In this blog post, The Moran Group's expert Media team shares insights from this research and what it means for your marketing strategy.
Get More Action Out of Your CTAs
A CTA, or Call To Action, is one of the most important aspects of UI/UX in marketing. Read on to learn how small changes to your CTAs can lead to big results.
Higher Education Trends In 2022 And Beyond
The events of recent years have caused us all to rethink marketing and communication strategies with our audiences. Read on to see a few trends The Moran Group has identified to help build Higher Education marketing strategies moving forward.
The Netflix Evolution
Netflix has chosen Microsoft to help add advertising to its platform in early 2023 giving businesses access to the top-rated streaming platform and its large audience.
Facebook Changes in 2022
Learn more about the major changes Facebook has made so far in 2022 and how those changes can affect your business’s social media presence.
Top Takeaways from Google Marketing Live
In the latest installation of Marketing Live, Google announced new features for advertisers on the ads platform. Read on to learn about our top takeaways from the 2022 edition of Google’s Marketing Livestream.
Utilizing YouTube Shorts to Boost Engagement
YouTube shorts are a great way to build engagement and attract new customers. Utilizing short-form content under 60 seconds, quickly grab attention and inform your viewers of new products, services, and special offers.
Does Yelp Hate Car Dealers?
If you’re a car dealer who is focused on growing online reviews, you may have found it fairly easy to increase review volume on Facebook or Google. There are a number of tools and strategies for growing review volume that require little to no effort on your part. However, you may have noticed that growing reviews on Yelp is more difficult. Have you ever noticed that some reviews are hidden away in a hard-to-find “Not Recommended” section?
SEO Content Strategy Tips
When it comes to organic rankings and traffic, a successful content strategy is important. See how content drove increased impressions, clicks, and traffic in our SEO content case study!
Where Are My Site Visitors?
Google Analytics is a reliable source of data and truth for your site traffic. However, if what you're looking for is granular location data, you should be aware of Google Analytics' limitations.
Generate More Used Car Leads with these VDP Best Practices
In light of recent year's events, online shopping has, without a doubt, become more of the status quo. Dealers should be sure to include the necessary details on each and every used vehicle details page, or VDP, to ensure a quality user experience. Listed below are three key practices to follow in order to increase leads and conversions and improve one's overall automotive digital marketing presence.
What To Consider Before Bidding On Competitors' Brand Names
Targeting competitor brand keywords, also known as 'brand squatting' or competitive conquesting, may get consumers searching for your competition to notice your products or services. Read more to learn the advantages of this tactic and what to consider before getting started.
How to Maximize Google’s New Vehicle Listing Ads
You now have a new tool to reach highly qualified local car shoppers, similar to shopping ads already familiar to online consumers. Read more as our team reviews how VLAs work, tips on maximizing performance to drive more vehicle sales, and initial results from the pilot program.
Gen Z and Higher Education Marketing
As Gen Z continues to move into the higher education arena it's important to make sure you are advertising to them where they spend their time. Read more to learn about how to tailor your higher education marketing toward Gen Z.
CTV and Performance Advertising
Connected TV, often referred to as CTV, is a television device that is set up to stream long-form video content via the Internet. Along with the massive reach that TV is privy to, CTV allows advertisers to track users and tie back specific purchases or conversions to an ad. Learn more about the benefits of CTV and the impact on your marketing strategy.
4 Ways to Increase Vehicle Acquisitions
It's no secret that the past couple of years have been challenging for the automotive industry. With fewer new car sales, dealers are taking in fewer trade-ins, and with historically high prices at auction, many are finding that it is not a profitable route to acquiring used inventory. Here are a few, perhaps overlooked, ways you can increase your vehicle acquisitions.
The Truth About Tubi
With streaming viewership (and the number of streaming platforms) at an all time high, knowing about the different platforms and their audiences is crucial for advertising. Read more to learn about one of the most popular streaming platforms, Tubi TV.
Performance Max Drives Leads For GMC Dealer
Google introduced Performance Max at their 2021 Marketing Livestream event as a multi-channel, automated campaign designed to complement keyword-based paid search. While this may sound similar to campaign types launched in the past, such as Smart campaigns or Local campaigns, Performance Max stands out. Check out these insights from The Moran Group.
Is Your Business TikTok Ready?
You've probably noticed that TikTok is everywhere! With 100M+ US monthly active users, you should probably be there, too. In this post, The Moran Group's digital experts share critical TikTok insights to help your business get the most from TikTok.
TikTok Ads: A Success Story
TikTok has established itself as a major player in not only the social media landscape but in online video sharing and entertainment. Learn more about how The Moran Group effectively used TikTok to increase overall student enrollment at a Community College in Texas.
5 Ways An App Can Benefit Your Business
Have you ever thought about how an app could benefit your business? The digital team at Moran Group Advertising is here to help show you how an app could help benefit your business. Read more to see what opportunities your business could be missing!
4 Reasons to Include Cable TV in Your Media Strategy
Advertising on cable television has many advantages for advertisers and can be a very promising choice for maximizing ad budgets. Let’s take a look at some of the main reasons to consider cable television advertising.
How to Advertise Effectively on Broadcast Linear TV
The Moran Group has a team of experienced Media Buyers with over 70 years of combined media buying experience in markets throughout the country. Our buyers can maximize your budget beyond your imagination!
The Moran Group Leverages Technology To Add Benefits for Employees
The Moran Group embraces a “work from home” culture to attract top talent and add flexibility to one of Louisiana’s largest advertising and digital marketing agencies. The Moran Group is growing and diversifying its business by leveraging technology to invest in what it believes to be the heart and soul of the organization: its people.
Traffic is Back. So is In-Car Audio Listening
As more businesses and schools reopen, and many people are being vaccinated against Covid-19, traffic has returned to the roads at near pre-pandemic levels. This is a great opportunity to reach your target prospects with radio and digital audio advertising. The Moran Group’s Media team can help your business achieve your marketing goals with a smart, cost-efficient media strategy.
Leveraging Unique Video Content
Leveraging great video content is essential to stay competitive in the digital world. Understanding unique ways to inject video content into your marketing campaign can provide a significant boost in brand recognition, ROI on marketing campaigns and bring more customers to your business. Read more to see insights on how The Moran Group can help you get the most from your marketing campaigns.
Marketing to Gen Z
Use these 6 tips and guiding principles when developing your marketing strategies for your next Gen Z-focused advertising campaign. The Moran Group’s creative team can help your campaign achieve your marketing goals for this new generation. Read more to learn how to develop better Gen Z marketing strategies in your campaigns.
Creative Best Practices - 10 Tips for Better Creative
Use these 10 tips and guiding principles when developing creative and messaging strategies for your next advertising campaign. The Moran Group’s creative team can help your campaign achieve its marketing goals. Read more to learn how to create better creative in the digital advertising space.
Google’s 2021 Dealer Guidebook and 4 Key Takeaways
Google released its Automotive Guidebook 2.5 over the weekend. Here’s what you need to know: Shoppers Expect More, Bring Your Inventory to the Forefront, Match Your Measurement to Selling Cars and Move Into the World of Automation, and Prioritize Video.
Is White Labeling Right for My Agency?
White labeling is an attractive option due to its flexibility and scalability. Outsourcing tasks like content creation allows agencies to focus on what they do best, recruit the best talent for each project, and support their clients' growth.
The Small Business’s Guide to Social Media During the Coronavirus
Small businesses are facing a multitude of challenges in the wake of coronavirus. One of those challenges is having to scrape existing social media strategies and quickly switch gears. In this guide, we walkthrough communicating changes to your followers, as well as appropriate tone and content.
Put A Primetime Spotlight On Used Car Sales
The first quarter is big for used car sales. To align your dealership with this seasonal trend The Moran Group has put together marketing best practices to ensure your dealership is taking full advantage of used car shopper interest.
What Is Lurking Below Your Website Surface?
We have plenty to consider when maintaining our websites and we often focus on the “surface” of our website first, including visual aspects, content, navigation, etc. However, we forget to look at the “underwater” aspect of the site.
Facebook Marketplace Underutilized By Dealerships
Facebook currently has over 2.27 billion monthly active users across the globe. If you sell pre-owned cars, this could be a massive new channel for your business, reaching a previously underserved segment of the market.