The Moran Group Blog

Welcome to The Moran Group's blog where we feature industry news, marketing strategy tips, and best practices.

Blog Hero Image

5 Ways An App Can Benefit Your Business

Have you ever thought about how an app could benefit your business? The digital team at Moran Group Advertising is here to help show you how an app could help benefit your business. Read more to see what opportunities your business could be missing!
Blog Hero Image

4 Reasons to Include Cable TV in Your Media Strategy

Advertising on cable television has many advantages for advertisers and can be a very promising choice for maximizing ad budgets. Let’s take a look at some of the main reasons to consider cable television advertising.
Blog Hero Image

How to Advertise Effectively on Broadcast Linear TV

The Moran Group has a team of experienced Media Buyers with over 70 years of combined media buying experience in markets throughout the country. Our buyers can maximize your budget beyond your imagination!‍
Blog Hero Image

Reach Hispanic Consumers Through Paid Search With Moran Group Advertising

Looking to create Spanish paid search campaigns for customers in the U.S? Moran Group Advertising can help. Read along for three of the best practices we recommend when looking to expand your reach to Hispanic customers.
Blog Hero Image

The Moran Group Leverages Technology To Add Benefits for Employees

The Moran Group embraces a “work from home” culture to attract top talent and add flexibility to one of Louisiana’s largest advertising and digital marketing agencies. The Moran Group is growing and diversifying its business by leveraging technology to invest in what it believes to be the heart and soul of the organization: its people.
Blog Hero Image

Traffic is Back. So is In-Car Audio Listening

As more businesses and schools reopen, and many people are being vaccinated against Covid-19, traffic has returned to the roads at near pre-pandemic levels. This is a great opportunity to reach your target prospects with radio and digital audio advertising. The Moran Group’s Media team can help your business achieve your marketing goals with a smart, cost-efficient media strategy.
Blog Hero Image

Leveraging Unique Video Content

Leveraging great video content is essential to stay competitive in the digital world. Understanding unique ways to inject video content into your marketing campaign can provide a significant boost in brand recognition, ROI on marketing campaigns and bring more customers to your business. Read more to see insights on how The Moran Group can help you get the most from your marketing campaigns.
Blog Hero Image

Which Video Platform Is Better For Your Marketing Strategy?

Leran the benefits of Digital Video and Linear TV from The Moran Group's seasoned media experts. Which platform is right for your marketing goals?
Blog Hero Image

How to Build SEO Value with Your Blog from the Moran Group Advertising

Looking for tactics to optimize the SEO value of your website’s blog? The SEO team at The Moran Group Advertising is here to help you create a strategic blog plan for your business. Read more to learn how to get the most out of your blog to better reach your business goals.
Blog Hero Image

Marketing to Gen Z

Use these 6 tips and guiding principles when developing your marketing strategies for your next Gen Z-focused advertising campaign. The Moran Group’s creative team can help your campaign achieve your marketing goals for this new generation. Read more to learn how to develop better Gen Z marketing strategies in your campaigns.
Blog Hero Image

Creative Best Practices - 10 Tips for Better Creative

Use these 10 tips and guiding principles when developing creative and messaging strategies for your next advertising campaign. The Moran Group’s creative team can help your campaign achieve its marketing goals. Read more to learn how to create better creative in the digital advertising space.
Blog Hero Image

5 Google My Business Features You May Not Know About - From The Moran Group Advertising 

Google My Business is a great, free resource to local and small businesses. We’re here to call out five features you may not be familiar with and walk you through how to add them. See the step-by-step guide in The Moran Group's blog!
Blog Hero Image

Google’s 2021 Dealer Guidebook and 4 Key Takeaways

Google released its Automotive Guidebook 2.5 over the weekend. Here’s what you need to know: Shoppers Expect More, Bring Your Inventory to the Forefront, Match Your Measurement to Selling Cars and Move Into the World of Automation, and Prioritize Video.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 9/20

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 8/31

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 8/10

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

Best Practices for Political Advertising in 2020

This article discusses the current political advertising climate and key trends for the 2020 election. See how you can get the competitive advantage.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 7/20

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 6/1

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

Is White Labeling Right for My Agency?

White labeling is an attractive option due to its flexibility and scalability. Outsourcing tasks like content creation allows agencies to focus on what they do best, recruit the best talent for each project, and support their clients' growth.
Blog Hero Image

State of Automotive & Consumer Behaviors, week of 5/11

We're constantly searching for the most current and relevant industry and consumer information to keep your campaigns on target.
Blog Hero Image

The Small Business’s Guide to Social Media During the Coronavirus

Small businesses are facing a multitude of challenges in the wake of coronavirus. One of those challenges is having to scrape existing social media strategies and quickly switch gears. In this guide, we walkthrough communicating changes to your followers, as well as appropriate tone and content.
Blog Hero Image

Increasing New Patient Leads in the Hospice and Nursing Home Industries

Healthcare service providers can tap into the power of online campaigns to generate new leads.
Blog Hero Image

How Media Consumption Has Changed With COVID-19

How media consumption has changed with COVID-19. Let’s break down the data across different demographics.
Blog Hero Image

Put A Primetime Spotlight On Used Car Sales

The first quarter is big for used car sales. To align your dealership with this seasonal trend The Moran Group has put together marketing best practices to ensure your dealership is taking full advantage of used car shopper interest.
Blog Hero Image

Microsoft and Verizon Media Partnership

Microsoft announced their search network, Bing Ads, will be the exclusive platform to serve and manage search ads for the Oath Ads Platforms (formerly known as Gemini), a subsidiary of Verizon Media.
Blog Hero Image

Put the WIN Back In Winter With An Email Campaign Geared For Service

Timely, targeted, service email campaigns can help you stock up on pre-owned inventory and deliver your customer base with the services they need all in one.
Blog Hero Image

Facebook Marketplace Underutilized By Dealerships

Facebook currently has over 2.27 billion monthly active users across the globe. If you sell pre-owned cars, this could be a massive new channel for your business, reaching a previously underserved segment of the market.
Connect With Us
Facebook | The Moran GroupInstagram | The Moran GroupLinkedIn | The Moran GroupTwitter | The Moran Group