Why Should Automotive Dealers Advertise on Linear TV?
Author:
Holly Andrews
Category:
Media
Date Published:
Wednesday, March 13, 2024
Only 9% are ready to buy; Nearly 90% are waiting to be convinced.
When you talk to the 9% ready to buy a new car, truck, or SUV...
- You will be one of many dealers following these leads.
- The in-market shopper already knows they are buying a car.
- The in-market shopper’s decision comes down to price.
- Less loyal.
- Less profitable.
Q: How do you talk to the other 90%?
A: You have to advertise on the medium that reaches the masses.
The Power of Television
- TV has an 80% Reach. Higher than any other platform.
- Local broadcast news is the most trusted source of news.
- Local broadcast viewers, even streamers, watch the local news.
- Consumers start and end their day with TV - then they reach out to cable, radio, social media, streaming - and back to TV. Being on television builds duplication of views.
- Television ads create motivation to do further research online.
What Happens Through a Consumer’s Journey?
- They’re seeing my advertising.
- They’re listening to me.
- You have established a relationship.
- When the 90% are ready to buy, they are going to give me a shot.
- Higher closing rate.
- Loyal customer.
- More profitable.
The Moran Group can customize a strategy for you. Reach out today for a free, no-obligation marketing review and discuss how to get the most from your marketing budget. https://www.moranadvertising.com/
Sources:
- TVB.org: 2024 Media Comparisons Study
- NADA.org: Why Auto Dealers Should Double Down on Their TV Advertising