It's that time of year again, the cold weather has arrived and that means it’s time for winter car maintenance. Plus, with the year coming to a close, we’re heading toward prime time for pre-owned car purchasing and you need to start stocking up on pre-owned inventory. Timely, targeted, service email campaigns can help you stock up on pre-owned inventory and deliver your customer base with the services they need all in one.
By offering your customer base winter service specials such as oil change specials, snow tire discounts, free fluid checks, deals on winter-grade fluid replacements, windshield wiper replacements, etc. you are actually giving yourself the opportunity to win more buyback deals while benefiting your customer. It’s a win-win.
We recommend targeting customer lists in your CRM that would typically be targeted for a buyback campaign and offering seasonal service specials that best meet your area’s typical winter needs. As customers come into your service department, your salespeople have the opportunity to access their vehicles for trade and to reinitiate a sales relationship while providing your customer with an immediate benefit. You could even include a trade estimate with the conclusion of every service.In addition to discounts on service, consider this: everyone is tight for time during the holidays. Events, visiting family, and shopping all means one thing: people will put a premium on quick and efficient service. If your service department can facilitate services under a certain timeframe, offers shuttle service, overnight drop off or other time-saving benefits now is a good time to heavily feature these amenities.For more information on service campaigns as a draw for buyback customers please contact The Moran Group today!
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