Holiday Shopping Outlook

Holiday Shopping Outlook

Author:
Category:
Analytics
Date Published:
Friday, October 28, 2022

When: With consumers looking to snag holiday gifts before prices rise, shoppers are planning to start their holiday shopping even earlier this year (eMarketer). Taking a look back at search trends from 2021, searches for “holiday deals” started to increase the last week of October/first week of November, with the peak the week of Thanksgiving. Additionally, 49% of holiday shoppers plan to shop during Thanksgiving Week (2022 Deloitte Holiday Retail Survey). Get a fast start and be where your consumers are.

What: Holiday spending on gift cards is expected to increase this year while many other categories are expected to decrease (2022 Deloitte Holiday Retail Survey). Make it exciting and convenient for your shoppers to purchase holiday gift cards.

Where: Holiday Shoppers will use 9.1 websites and apps on average and go to 5.9 stores (2022 Deloitte Holiday Retail Survey). Is your mobile site ready for shoppers? Does your messaging connect online and offline?

Read below for 2021 Holiday Search Trends:

For the end of October-beginning of January peak, “holiday deals” was searched more than “holiday sales.”

In 2021, the term “Holiday Deals” started to increase the last week of October/first week of November, with the peak being the week of Thanksgiving (November 21-27).

In 2021, the term “Holiday Sales” spiked the first week of August and last week of October/first week of November.

  • The August spike was for one week only
  • The late Oct/early Nov spike maintained elevated interest through the end of the year; peaking December 26-January 1
  • Source: https://trends.google.com/trends/explore?date=2021-01-01%202021-12-31&geo=US&q=holiday%20sales

Top related queries to “Holiday Deals”: 

  • Black Friday Deals 2021
  • Cyber Monday Deals
  • Holiday Deals 2021
  • Best Holiday Deals
  • Black Friday Deals
  • Holiday Steals and Deals
  • Holiday Car Deals (ranked 11th top search in Google last year)
  • Last Minute Holiday Deals

Top industries seeing search around “Holiday Deals”: 

  • Tech (T-Mobile, Apple, Best Buy)
  • Big Box Stores (Walmart, Target, Costco)
  • Hotels (Holiday Inn)
  • Vacation

Top related queries to “Holiday Sales”: 

  • Holiday sales 2021
  • Best holiday sales
  • Amazon holiday sales
  • Home depot holiday sales
  • Post holiday sales

Top searched phrases for the Automotive industry: 

  • BRAND black friday deals
  • BRAND black friday deals YEAR
  • Black friday BRAND deals
  • Does BRAND do black friday deals
  • BRAND black friday sales

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