Campaign Security

HUMAN Fraud Protection

Amplifi offers industry-leading fraud protection at no extra cost to you. Fraud protection via the HUMAN Verification Engine comes standard with every campaign run by Amplifi. HUMAN scans every impression in real time. If bot traffic or fraudulent traffic is identified, HUMAN blocks the impression BEFORE it serves ensuring that you don’t pay a cent for fraudulent traffic and that your impressions serve to your target audience, not bots. In 2020, HUMAN blocked over 150MM impressions, saving thousands of dollars for our clients. The following SSPs work with HUMAN and The Trade Desk to block sophisticated invalid traffic (SIVT)...