Data Is King
Utilizing your 1st party data allows for the best data-driven marketing and personalization.
Utilizing your 1st party data allows for the best data-driven marketing and personalization.
Amplifi’s integration with LiveRamp’s DMP (data management platform) allows successful segmentation and personalization from your first party data. Utilizing a DMP creates a more complete picture of your customer, ensuring you are targeting the right person with the best message.
Run ads to frequent purchasers of your product, to customers whose lease is about to expire, to newsletter subscribers who’ve opted in, and many additional segments.
Build lookalike audiences based on your first party data to expand your reach and gain new customers. Utilizing your customer data to determine the relevance of third party audience segments also increases ROI on campaigns and provides valuable insights.
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