Cross Device Targeting

Reach your customer across multiple screens and devices, staying relevant during the entire purchase journey.

Be Seen on Every Screen

The average US household has 7 connected devices with screens to view content (2019 study by Deloitte).

Cross Device Graphing

Extend your audience reach, control your frequency, and capture and report on more conversions.

Attribution

Gain insights into usage and trends across all devices to optimize campaigns for better overall results.

Covering the entire customer journey.

Showing up when and where your customer prefers, leads to increased customer engagement. No matter how often they jump from their smartphone to connected TV to their desktop and back to a mobile device, cross-device targeting allows your brand to stay engaged with your customer.

Linking customers and devices improves results.

An identity graph is a database that creates links between different identities (devices in this context) associated with a customer. Utilizing identity graphs gives a single view of your customer, allowing for a better personalization strategy and customer engagement. Amplifi utilizes data from Adbrain, Crosswise, Liveramp and Tapad Device Graphs to provide links between devices of customers. Some providers may have more links between Connected TVs and desktops while other providers may have more reach between desktop and mobile devices. Instead of being limited to one provider’s data, Amplifi utilizes The Trade Desk’s Identity Alliance to have the best cross-device data for each impression. When Amplifi bids for your impression, we utilize the best links across vendors in order to connect your message with your customer on any device they are viewing.

Cross-device attribution drives performance.

Amplifi analyzes which devices and browsing environments lead to the most conversions, identifying the role that every channel plays in a user’s conversion. As your campaigns are running, Amplifi optimizes by device for better conversions. Amplifi’s reporting showcases conversions by device along with the path to conversion by device.

CASE STUDIES

Education Client
Success Story

Learn how Amplifi helped a higher education client improve enrollment with a targeted media strategy...

View Case Study

Robert Timothy

Founder and CEO

Hospice Client
Success Story

A hospice client used Amplifi to eliminate waste and increase efficiency. Click the button below to see full results...

View Case Study

Leah Destiny

Consultant

Professional people shake hands as others seated nearby look on with smiles and blissful satisfaction.

Contact our experts

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Baton Rouge

10538 Kentshire Ct.
Baton Rouge, LA 70810
225-769-1059

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900 Camp St., #346
New Orleans, LA 70130
504-265-8842

The Moran Group goes beyond what an advertising agency should deliver. Our level of science raises the bar at every passing second and we'd love to show you how. Whether it's developing a custom marketing strategy to grow your business, helping you dominate your market, or always having a warm professional to answer your calls, The Moran Group is truly more than an advertising agency, we're a partner.

The Moran Group.