Conversion Lift Reporting
Amplifi’s conversion lift capabilities helps you understand the impact of your ads in driving conversions.
Amplifi’s conversion lift capabilities helps you understand the impact of your ads in driving conversions.
A certain number of conversions are going to happen organically regardless of whether or not the user sees your media. But what percentage of conversions were driven by your advertisements versus those who would have converted without ads? The incremental lift, or the percentage of users that convert because they saw your advertisement, helps drive results for your advertising campaigns.
Amplifi looks to split your target audience into a test group and a control group. We hold the control group out of the campaign so they will not see any media. The test group does see media and is used to determine incremental conversion lift. Conversion lift can be tested and measured by advertiser, by channel (CTV versus online video), by campaign or by target audience (lookalike audience versus retargeting). When measuring lift across different segments, conversion lift studies can help determine the best way to drive incremental conversions.
In a recent conversion lift study a community college’s bookkeeping campaign drove the best results, yielding a 45% lift in conversions when someone was exposed to their advertisements.
Learn how Amplifi helped a higher education client improve enrollment with a targeted media strategy...
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A hospice client used Amplifi to eliminate waste and increase efficiency. Click the button below to see full results...
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