The Moran Group provides personalized service fueled by potent insights to generate powerful results. Fully leverage your match dollars under the GM Dealer Digital Solution to put a full court press on your competition by elevating your PPC, Display, Video, Social, and SEO strategies.
As an approved GM Dealer Digital Solution Partner, The Moran Group is ready to align our proven PPC, SEO, Display, Social, and Video strategies with national and regional marketing efforts to increase campaign efficiency and effectiveness. Armed with decades of automotive experience and innovative proprietary technology, The Moran Group develops custom marketing plans designed to expand and leverage your customer base, increase service retention, and maximize profitability.
/ Mobile, Paid Search, Retargeting
- Paid search on Google, Bing, Yahoo
- Focus on all models and fixed ops
- Dynamic VDP retargeting ads
- Paid search setup includes: 3+ expanded text ads per ad group, micro-moment keywords, extensive negative keyword lists, individual model campaigns, zip plus radius targeting, in-market audience targeting
/ Mobile, Paid Search, Retargeting, Display
- Base Package PLUS:
- In-market display
- Waze pins
- Additional paid search/display features: post click AND post impression reporting and metrics, retargeting for search ads (RLSA), competitor analysis
/ Mobile, Paid Search, Retargeting, Display, Social
- Plus Package PLUS:
- Paid social product listing ads
- Waze pins and takeovers
- Additional paid search/display features: device and location analysis
The Moran Group's dealer partners enjoy a high touch service experience from our seasoned team of automotive marketing specialists. Our customer service, media, and creative processes are built on speed and agility, allowing us to be as fast and flexible as the market demands. We continuously monitor and optimize our campaigns to achieve the best possible performance, giving our dealer partners the competitive edge necessary to win in today's hyper-competitive automotive marketplace.
The Moran Group has earned its stripes as an automotive marketing leader with nearly 40 years of hard work, determination, and a commitment to always doing what's best for our clients.
From concept to completion, we execute hundreds of multi-channel campaigns a year for clients in markets of all sizes from coast to coast.
The Moran Group is continuously evolving its tools, technologies, and tactics to keep up with current media trends and consumer behavior to keep your message and brand front and center.
Drive traffic and conversions with a holistic PPC strategy from The Moran Group. We aim to deliver the highest quality leads at the lowest possible CPC. This is achieved through the use of machine learning, competitive analysis, testing, and budget control.
Stay top of mind with in-market shoppers through their entire purchase journey across every important digital channel. The Moran Group will keep your brand and message front and center as soon-to-be buyers move closer to conversion.
Attract shoppers with relevant, compelling messages no matter where they consume their media. With years of experience in delivering video content across new media channels, The Moran Group is well-versed in executing hyper-targeted video strategies using multi-dimensional data sets.
Develop interest and collect likes, fans, and followers with a custom social media plan that features both paid ads and organic posts. The Moran Group designs and executes engaging content for all major social media platforms to help you build a loyal social community for your brand.
Outrank your competition with a strong SEO plan that will keep you above the fold and ahead of the curve. The Moran Group's SEO team is able to improve your organic search presence and drive more organic traffic and leads by routinely optimizing your website and developing relevant content.
Monitor and measure all of your digital campaigns through one easy to use interface. The Fuel Gauge is The Moran Group's proprietary custom dashboard tool offering real-time data on every dollar spent. By monitoring campaign performance and measuring ROI, we can constantly work toward improving results.