AMPLIFI Success Story

AMPLIFI
Success Story

Boosting Used Car Sales for a Top Toyota Dealer

Targeted digital strategies drive 58% increase in used car sales over two months.

In the competitive automotive market of a top 10 metro area, The Moran Group helped a leading Toyota dealership elevate their used car sales. Through a strategic blend of digital marketing tactics, we successfully drove targeted traffic and significantly increased sales within a short timeframe.

56%

VDP Views

168

Dealership Visits

58%

Sales Growth

Challenges

Inventory Expansion

As the dealership stacked inventory with key selling models, there was a need to manage and promote the increased stock effectively.

Targeted Reach

Ensuring that marketing efforts reached in-market used car shoppers within a specific geographic radius.

Sales Conversion

Accelerating the turn rate of increased inventory to maintain profitability.

Existing Strategies

Used Car Search & SEIM Ads

Leveraged SEIM Ads to attract specific used car model shoppers to the dealership’s website.

Google Vehicle Listing Ads (VLA) & Performance Max

Utilized Google’s VLA and Performance Max campaigns to enhance visibility and reach potential buyers actively searching for used vehicles.

Facebook Inventory Marketing

Implemented targeted Facebook campaigns to showcase available inventory to a broader audience.

The Boost We Needed

We added these two strategies to the mix for a much needed boost to used vehicle sales.

Buyback Email Campaign

Added a targeted and personalized buyback email campaign to replenish and highlight key selling models, ensuring the inventory remained attractive and relevant.

AMPLIFI OTT

Introduced an Over-The-Top (OTT) campaign targeting in-market used car shoppers within a 20-mile radius, creating a push-pull effect to boost awareness and drive conversions.

Challenges

Inventory Expansion

As the dealership stacked inventory with key selling models, there was a need to manage and promote the increased stock effectively.

Targeted Reach

Ensuring that marketing efforts reached in-market used car shoppers within a specific geographic radius.

Sales Conversion

Accelerating the turn rate of increased inventory to maintain profitability.

StrategIES

  • Used Car Search & SEIM Ads: Leveraged SEIM Ads to attract specific used car model shoppers to the dealership’s website.
  • Google Vehicle Listing Ads (VLA) & Performance Max: Utilized Google’s VLA and Performance Max campaigns to enhance visibility and reach potential buyers actively searching for used vehicles.
  • Facebook Inventory Marketing: Implemented targeted Facebook campaigns to showcase available inventory to a broader audience.
  • Buyback Campaigns: Ran buyback campaigns to replenish and highlight key selling models, ensuring the inventory remained attractive and relevant.
  • Amplifi OTT Campaign: Introduced an Over-The-Top (OTT) campaign targeting in-market used car shoppers within a 20-mile radius, creating a push-pull effect to boost awareness and drive conversions.

Impressive Outcomes in Just Two Months:

56%

Increase in Used Vehicle Display Pages (VDPs) on the website.

168

Dealership visits tracked directly from the campaign.

58%

Growth in used car sales.

By amplifying our digital marketing efforts across multiple platforms, we created a synergistic effect that not only raised awareness but also attracted ready-to-buy shoppers, driving substantial growth in sales and dealership visits.

Ready to learn more?

The Moran Group is here to help and we're looking forward to discussing your business needs.‍

SEIM can provide your used car business a boost!

SEIM can provide your used car business a boost!
  • Maximize your used car exposure by getting in front of shoppers looking for the exact make, model, and model year you have in stock.
  • Get a chance at that customer before they browse your competitors’ inventory on third-party sites.
  • Optimize your inventory mix by focusing on priority VINS: VINS not getting enough VDP views, aging inventory, slower turn units, and other priority vehicles.
  • Cut waste by focusing on the right customer at the right time to the right product.
  • Get real-time insights into which VINs are performing and converting to sales.
Contact our experts

Ready to AMPLIFI your sales?

Fill out the form below and an Automotive Marketing Strategist will contact you soon! Or call (225) 769-1059‬ for immediate assistance.

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10538 Kentshire Ct.
Baton Rouge, LA 70810
225-769-1059
New Orleans
900 Camp St., #346
New Orleans, LA 70130
504-265-8842
The Moran Group goes beyond what an advertising agency should deliver. Our level of science raises the bar at every passing second and we'd love to show you how. Whether it's developing a custom marketing strategy to grow your business, helping you dominate your market, or always having a warm professional to answer your calls, The Moran Group is truly more than an advertising agency, we're a partner.
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