The Moran Group is a team of advertising professionals passionate about the marketing world. For nearly 40 years, as a fully integrated ad agency, we have partnered with our clients to make local, regional, & national leaders. None of which would be possible without the teamwork and culture for winning that we build everyday.
Be part of a Digital Marketing team at the top Louisiana ad agency:
The Moran Group is an eclectic bunch of advertising professionals passionate about driving client success. For over 35 years, as a fully integrated automotive ad agency, we have partnered with our clients to make local, regional & national leaders. Simply put, we do everything. From digital to traditional advertising, from complete media buying to production and creative, we are a completely in-house advertising agency.
The Programmatic Specialist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. As a programmatic specialist, you will own the day-to-day logistics in the strategy, planning, activation and maintaining of all programmatic campaigns. A strong attention to detail and aptitude for digital and technology is required.
The candidate will also be responsible for his/her account management with other stakeholders such as Performance Marketing Specialists, Account Managers, and the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies, and communicate this effectively. The ideal candidate will have prior hands-on experience with the major demand side platforms (The Trade Desk preferred), strong analytical, writing and comprehension skills.
This position falls within the Digital Media team, reporting into the Digital Media Manager. Additionally, this individual will work with the Manager and Digital Director on some of the wider projects to continue to enhance the programmatic offering.
Main Duties and Responsibilities
Skills and Qualifications: