Be part of a Digital Marketing team at the top Louisiana ad agency:

• Strong company culture
• Opportunity to make a direct impact to our digital team
• Environment to learn
• Freedom to create your own path
• Advanced technology tools and Bid Management System
• First Google Partner in Louisiana
• Google Premier Partner Agency (top 3% of partners worldwide)

The Moran Group is an eclectic bunch of advertising professionals passionate about driving client success. For over 35 years, as a fully integrated automotive ad agency, we have partnered with our clients to make local, regional & national leaders. Simply put, we do everything. From digital to traditional advertising, from complete media buying to production and creative, we are a completely in-house advertising agency.

Job Summary:

The Programmatic Specialist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. As a programmatic specialist, you will own the day-to-day logistics in the strategy, planning, activation and maintaining of all programmatic campaigns.  A strong attention to detail and aptitude for digital and technology is required. 

The candidate will also be responsible for his/her account management with other stakeholders such as Performance Marketing Specialists, Account Managers, and the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies, and communicate this effectively. The ideal candidate will have prior hands-on experience with the major demand side platforms (The Trade Desk preferred), strong analytical, writing and comprehension skills.

This position falls within the Digital Media team, reporting into the Digital Media Manager.  Additionally, this individual will work with the Manager and Digital Director on some of the wider projects to continue to enhance the programmatic offering.

Main Duties and Responsibilities

• Responsible for the platform strategy, execution, performance and reporting of the media campaign across all programmatic buying platforms
• Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Build training materials and best practice documentation
• Leverage first party and third-party data for targeting and insights; staying up to date on data vendors and new opportunities
• Oversee the work of digital media specialists, as it relates to programmatic planning, train technical knowledge and manage workflow
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
• Responsible for overseeing client pacing & performance 
• Recommend forward thinking strategies and innovations
• Work with inventory partners to develop PMP and PG deals as necessary
• Proactively working with account managers and digital analytics team on campaign set-up and optimization strategy

Skills and Qualifications:

• 2+ years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution
• Must have in-platform execution experience, hands on keyboard, in a DSP platform (i.e. Google’s DoubleClick Bid Manager, Google Preferred, Amazon AAP, Adobe, TheTradeDesk, MediaMath, Oath)
• Curiosity about data analytics and how that affects the bottom line
• Experience with digital ads trafficking is a bonus
• Bachelor’s degree from an accredited college or university
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment
• High level of accuracy and attention to detail
• Self-motivated, but also can work well in a team
• Ability to proactively organize daily tasks
• Keen problem-solving and troubleshooting abilities