What Is A Google Premier Partner And What Does It Mean For Your Business?
Every business owner is looking to generate more revenue, more leads and more return on their marketing investment. With so many vendors and partners to consider, how does one decide where to start the vetting process? Thanks to Google, a team frequently analyzes agencies across the country to identify the crème de la crème who consistently manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers.
WHAT IS A GOOGLE PREMIER PARTNER?
The Premier Partner status is the highest level an agency can achieve. It is a designation reserved for only 3% of all Google Ad users. In order to qualify as a Premier Partner, an agency must continuously meet Google’s requirements in three key areas:
- Ad Spend
Hiring a Premier Partner assures you have found an agency who is knowledgeable, experienced, successful and will ultimately make your business money.
BENEFITS OF WORKING WITH A PREMIER PARTNER?
Receiving Google’s blessing as a trusted partner is no easy feat. An AdWords campaign is only as good as its return on investment. Premier Partners have a history of building AdWords campaigns that convert at a high rate, meaning more money for your business. Here are added benefits:
- Must maintain yearly certifications in five key areas: Search, Display, Shopping, Mobile, and/or Video.
- Must meet performance requirements directly connected to conversions.
HOW TO IDENTIFY A PREMIER PARTNER?
Premier Partners proudly display a dynamic badge on their website. By clicking on the badge, you can see the agency’s current status where they have shown long-term success in either Search, Display, Shopping, Mobile, and/or Video. With this badge, Google frequently monitors up-to-date specializations of agencies to ensure clients are receiving the best campaign results. Here’s what to look for:
WHY WORK WITH A PREMIER PARTNER?
Real experts you can trust. Working with a Google Premier Partner alleviates the headache of vetting tons of so-called “experts” who simply want a piece of your marketing budget. At The Moran Group, we work diligently to maintain our Premier Partner status and provide top-notch service to our clients. Our clients’ success is our success!
Contact us today to learn more about how working with a Premier Partner can help your business grow.