Facebook has just improved two key advertising tools with new options for automotive dealers… Dynamic Ads for Auto and Lead Ads for Auto.
Facebook Dynamic Ads have been around for awhile, but now they’re easier for automotive dealerships to use and serve more relevant ads to car shoppers. Dynamic inventory ads are a great way to reach the right person at the right time, increasing engagement and conversions.
With a single integration, you can make sure that your most relevant vehicles are always being shown to potential auto buyers—allowing you to focus on closing the sale. - Facebook
What makes Dynamic Ads for Auto so effective for prospecting and finding new customers?
Facebook has also just improved Lead Ads for Auto! The Moran Group has been utilizing lead generation ads on Facebook for quite some time. Lead ads remove the friction of lead generation by making it easier for shoppers to subscribe to information from your dealership. Now, Facebook has added a new feature allowing users to set preferred appointment times.
Not familiar with Facebook lead gen ads? These targeted ads make contacting your dealership through Facebook seamless! A form pre-populates with the user's information, making it convenient and simple to get in touch with you. This convenience for consumers means more leads for your dealership.
Other notable features of Facebook Lead Ads for Auto:
If you want more information about how to leverage digital tools for your business or would like us to review your marketing plan and provide a complete scorecard, please reach out to us today!