With year-end and holiday sales right around the corner, it’s a crucial time to make sure your online reviews and reputation stand out from your competitors. The internet makes it easier than ever for an individual to search local businesses to not only compare products but also to anticipate their experience before they ever enter a company’s door. In fact, 88% of customers trust online reviews as much as personal recommendations. While online reviews play a large role in building trust, they also factor into your local reputation, online rankings and customer building.Did you realize that 97% of consumers aged 18-34 read online reviews about local businesses before deciding where to purchase? Reviewing and addressing your online reviews will push you in the right direction for dominating your backyard business. Online reviews can also help boost organic rankings on your website as they are one of Google’s ranking factors for organic search results. In addition, 92% of consumers hesitate to make a purchase if there are no customer reviews at all. There are many steps you can take to build your online reputation, such as making sure customers know where to find your business online or including a page on your website where they can easily leave feedback on review sites.What to do next? You should make sure every review, whether positive or negative, is addressed publicly as this can add fuel to the fire if left unresponded. Take the time to use these online reviews as a tool to pinpoint and improve internal processes to help build customer retention for years to come.It’s not a secret that reviews can be overwhelming which is why The Moran Group offers a review platform to help take your online reputation to the next level by monitoring and addressing reviews as quickly as possible!Get in touch with The Moran Group Ad Agency today for further review best practices, online review generation tips or more reputation details and services.